AC hopes ‘Boardwalk Empire’ will Drive Tourists to the City

Filed under: Boardwalk Buzz — Boardwalk Empire @ 8:49 pm

What “The Sopranos” did for a pork store in northern New Jersey and “Sex and the City” did for a Manhattan cupcake shop, Atlantic City is hoping “Boardwalk Empire” does for the seaside gambling resort.

“It’s an hour-long commercial for Atlantic City, top-of-the mind awareness,” said Don Marrandino, eastern regional president of Harrah’s Entertainment Inc., which owns four of Atlantic City’s 11 casinos. “People will want to come here and see it for themselves, and we need to take full advantage of that.”

Read more at Winnipeg Free Press.