AC to cash in on Boardwalk Empire buzz

Filed under: Boardwalk Buzz — Tags: , — Boardwalk Empire @ 7:10 pm

The semi-fictionalized account of the life of South Jersey, Prohibition-era political boss Enoch “Nucky” Johnson, “Empire Boardwalk” premieres next month with a $10 million ad campaign.

But already, the Jersey resort is offering hotel packages tied to the show’s roaring 1920s theme, hoping to lure people intrigued by the series to see the city for themselves.

Caesar’s, one of the city’s biggest casino/hotels, says it has set aside 1,920 rooms for $19.20 a night in the two weeks after “Boardwalk Empire” debuts.

via Atlantic City ready to cash in on
‘Boardwalk Empire’ buzz –