HBO Plans Big Campaign for Boardwalk Empire – NYTimes.com

Filed under: Boardwalk Buzz — Rob Colding @ 1:14 pm

A multimedia campaign to promote “Boardwalk Empire” is scheduled to begin on Monday. HBO plans to spend “a little north of $10 million” on the campaign, said Chris Spadaccini, vice president for advertising and promotions for HBO in New York.

via HBO Plans Big Campaign for ‘Boardwalk Empire’ – NYTimes.com.