Street-Level Promos for ‘Boardwalk Empire’

Filed under: Boardwalk Buzz,Sightings — Boardwalk Empire @ 11:16 pm

But New York’s MTA isn’t the only beneficiary of HBO’s media buying. The cable network has made it to Chicago and is using the CTA’s bus kiosks, including one just outside our Windy City bureau, to promote its new gangland series “Boardwalk Empire.”

Bus Stop

Bus Stop

It makes sense for HBO to play up the Martin Scorcese-helmed drama here: “Boardwalk Empire takes place during the Prohibition, and Chicago, after all, is where that history was writ large, courtesy Al Capone and Eliot Ness.

Bus Stop

Another Bus Stop

Read more at Marketing: Street-Level Promo for HBO’s ‘Boardwalk Empire’ – Adages – Advertising Age.